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Buttons New York has announced they are "bundling" their turnkey radio production service to streamline client requests. Terming the new service Five Star Radio Production, the New York City "gourmet" sound house will to include its signature "dishes"—creative spot development, producing and directing, versioning, music development, voice casting care of the top talent agencies in the city, and the highest quality editing and mixing services as part of the package deal clients can ask for by name. Rates will still be hourly based on project specs but by bundling these services Buttons owner Rich Macar believes that it will secure Buttons’ footing as a studio that fully understands the needs of its agency clients.
Beginning this year, Buttons has made a commitment to delivering all spots in high definition, stereo-compatible ProLogicII surround sound. Clients that have recently taken advantage of Buttons full radio production service include Tiffany & Co., Mike and Ike, Hot Tamales, and Babies 'R Us. For these clients, Buttons New York is the go-to studio for full radio spot production. The streamlined approach has enabled Buttons to conduct full production on behalf of agencies making the studio an indispensable extension of their clients' creative vision.
Rich Macar, Buttons owner and chief engineer says, "The most important thing to us is being able to deliver the most creative, efficient and relevant work possible. We partner with our clients to become a conduit by which their vision becomes reality, sometimes with flourishes and creative initiatives they hadn't even considered from the start. We conduct our casting and editorial processes in efficient ways, investigating different methods and offering our ideas through demo spots that we distribute to agency and client. We deliver instantaneously over the internet, eliminating the guesswork and fears of ineffective creative indulgences. This ensures the brand’s objectives and goals secure the fullest impact in the eyes of the consumer. Our extensive sound background, added to our relentless commitment to create effective advertising, which includes strong entertainment content, and our innovative budget and fee structures give all parties unlimited options to maximize production results.
Equipment like Pro Tools HD systems, with Sound Miner libraries give Buttons immediate access to all resources. In the coming months, Buttons will mix all spots in analog Pro Logic II surround creating mixes that will play in standard stereo, or ProLogicII surround automatically on systems playing radio in digital surround.
Recent Projects:
Buttons worked with Emmy-nominated actress Blythe Danner on a spot for Tiffany & Co. The cleverly scripted spot features Danner’s classic voice discussing the personality of a person who tears into a Tiffany’s box before all the other gifts, in contract to the personality of someone who saves "the best for last."
Buttons also delivered a complex sound design for a Mike and Ike spot which featured a version of a live poetry slam. And further produced 2 spots for Hot Tamales Candies, both involving extension sound design, music selection and casting, which included nearly 200 auditions.
For Babies 'R Us, Buttons cast a soothing motherly voice and set the copy against an audio backdrop of babies cooing and lullaby musicality.
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